His Dimitris learns professionally the market of the garment in 1986, as an employee in one of the most popular shops. Three years later, he designs his own clothes and decides to take a step further, founding his own company. In a decade of development and progress, the circumstances lead him to dare something innovative on the market.
The dawn of the '90s will find him to manufacture shirts with contemporary design and European elegance. The continuously increasing of sales and the endless search for new challenges, seven years later would lead to the expansion of the activities in other sectors of clothing.
In 1997, our handmade jeans make their first appearance in the Greek market and become a registered trademark. The concept of handmade clothes sets a standard of quality to consumers.
A few years later, the company's entry into foreign markets as the Balkans and Cyprus, confirms our insistence on quality and design.
Our philosophy is to give the customer more than he pays. We want to offer him the most fashionable and handmade clothes. What distinguishes us is the research, the development of design clothes and their quality.